Derick Turner

What A £50k/Month Paid Media Account Should Actually Look Like Many businesses talk about scaling paid media, but few truly understand what a well-managed £50,000 per month advertising account looks like in practice. At this level, Google Ads and Paid Social are no longer just advertising platforms. They become operational systems that demand structure, data […]

Home/Knowledge Hub/Organic reach The decline of organic reach on social media in 2026 Lower reach does not automatically mean you need to buy ads. First, work out whether the problem is distribution, the content itself or what happens after someone shows an interest. By Derick Turner   Updated: 14/10/26 Is paid social the right next […]

Google Ads vs. Facebook Ads: Which Is Better for Your Business? When deciding between Google Ads and Facebook Ads for your business, the optimal choice depends on various factors, including your marketing objectives, target audience, and budget. This article provides a comprehensive comparison to help you make an informed decision. This article I will look […]

Why Investing in Digital Marketing During an Economic Downturn is a Smart Move When the economy slows, businesses instinctively look for ways to cut costs. Marketing budgets are often the first to be trimmed—but this can be a critical mistake. Economic downturns present a golden opportunity for businesses to invest in digital marketing, notably Paid […]

Home / Knowledge Hub / Meta FCA verification Meta FCA verification: how to get approved for financial services ads in the UK Being FCA authorised does not automatically mean Meta knows that you are. If Meta identifies your ads as promoting financial services in the UK, it may disapprove them and ask you to confirm […]

The Exodus of the Marketing Middle Management: Why Big Brand Marketing is Failing to Understand Their Audiences In recent years, the landscape of marketing has undergone dramatic shifts. Once-dominant brands are grappling with campaigns that miss the mark, logos that don’t resonate, and strategies that fail to align with consumer expectations. One crucial factor behind […]