The Decline of Organic Reach on Social Media in 2025 – And Why It’s Time to Prioritise Paid Social If you’ve noticed your business’s social media posts aren’t getting the likes, comments, or views they used to, you’re not alone. In 2025, organic reach on social media has plummeted across almost every major platform. Content […]
Google Ads vs. Facebook Ads: Which Is Better for Your Business? Read More »
Google Ads vs. Facebook Ads: Which Is Better for Your Business? When deciding between Google Ads and Facebook Ads for your business, the optimal choice depends on various factors, including your marketing objectives, target audience, and budget. This article provides a comprehensive comparison to help you make an informed decision. This article I will look
Google Ads vs. Facebook Ads: Which Is Better for Your Business? Read More »
Why Investing in Digital Marketing During an Economic Downturn is a Smart Move When the economy slows, businesses instinctively look for ways to cut costs. Marketing budgets are often the first to be trimmed—but this can be a critical mistake. Economic downturns present a golden opportunity for businesses to invest in digital marketing, notably Paid
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How to Get Authorised to Run Financial Services Ads on Facebook in the UK Advertising financial services on Facebook in the United Kingdom requires compliance with strict regulations. If you’re running Facebook Ads targeting UK audiences, you’ll need authorisation from the Financial Conduct Authority (FCA) before your ads can go live. This guide will walk
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The Death of the Marketing Middle Class: Why Big Brand Marketing is Failing to Understand Their Audiences In recent years, the landscape of marketing has undergone dramatic shifts. Once-dominant brands are grappling with campaigns that miss the mark, logos that don’t resonate, and strategies that fail to align with consumer expectations. One crucial factor behind
The Future of Digital Marketing: Why Paid Media Will Lead in 2025 Digital marketing in 2025 is defined by a monumental shift in how people respond to advertising. Big brands have already adopted the new strategies shaping the future of marketing, and small businesses like yours can also benefit by embracing these changes. This article
Digital Marketing Strategies for 2025: Trends & Paid Media Tactics Read More »
Predictions on AI-Driven Marketing Analytics In today’s fast-paced digital landscape, integrating real-time analytics and AI transforms how businesses make decisions and interact with customers. As organisations embrace the need for faster data processing, AI is becoming an essential tool for managing the instantaneous decisions that human capacity can no longer keep up with. AI Marketing
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The Future of Paid Social Advertising: Trends to Watch Back in 2003, when Mark Zuckerberg and his mates were handing out pamphlets on the Harvard University campus, many businesses would have scoffed at the idea of advertising on a platform called “The Facebook.” It’s difficult to imagine that any business could have predicted the monumental
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In recent years, Manchester has emerged as a powerhouse in the digital and tech landscape of the United Kingdom, often hailed as the nation’s top city for innovation and technology. With its rich industrial heritage and dynamic economy, Manchester boasts a vibrant ecosystem of over 10,000 digital and tech businesses. This city is not just a breeding ground for startups and SMEs; it also benefits from a robust educational framework, with esteemed universities producing skilled graduates ready to tackle digital marketing challenges.
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Should My Business Invest In Digital Marketing? Marketing, specifically digital, is a common struggle for many businesses, regardless of size. Like most, you might look at competitor activities for direction. Unfortunately, the competition’s success doesn’t necessarily guarantee the same results for you. Experience, budget, and available resources significantly influence your chances of success. This article
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