Derick Turner

Home / Knowledge Hub / FCA financial promotions FCA financial promotions: a guide to compliant financial services advertising Fair, clear and not misleading sounds like seven simple words. It covers considerably more than adding an FCA number and a risk warning to the bottom of an advert. Read time: 22 mins   Updated: 08/09/26 Is […]

Home / Knowledge Hub / Financial services ads on Meta Financial services advertising on Meta: how to avoid disapprovals and account restrictions Meta policy, advertiser verification and FCA financial promotion rules all sit on top of each other. Get one layer wrong and the advert is rejected. Get it wrong repeatedly and the account itself […]

Home / Knowledge Hub / Your conversions are worth zero Your conversions are worth zero, and nobody told you Google’s bidding algorithms do not know what a customer is worth to your business unless you tell them. Feed them £0, or £1, and they have nothing useful to optimise towards. Read time: 14 mins   […]

Home / Knowledge Hub / Remarketing windows that match buying behaviour Remarketing windows that match buying behaviour A 180-day audience treats last Tuesday’s visitor and a six-month-old visitor as the same person. Split them apart and you can finally see which part of the budget is working. Read time: 13 mins   Updated: 04/09/26 Not […]

Home / Knowledge Hub / Should I switch PPC agencies? Should I switch PPC agencies? Poor performance does not automatically mean you need a new PPC agency. But if you have lost confidence in the people managing your advertising, something usually needs to change. Read time: 12 mins   Updated: 28/08/26 Wondering whether your PPC […]

Home / Knowledge Hub / Switching PPC agencies Switch PPC agencies without dropping the ball on performance Changing agency should not mean starting again. How to protect your campaigns, tracking, historical data and performance during the handover. Read time: 13 mins   Updated: 27/08/26 Thinking about changing PPC agencies but worried about disrupting performance? We […]

Home / Knowledge Hub / What to ask an agency before you sign What to ask an agency before you sign anything Eight questions that separate the teams who will run your account from the ones who hand it to a junior in week two. Read time: 12 mins   Updated: 27/08/26 Choosing a PPC […]

Home / Knowledge Hub / Is your PPC agency underperforming? How do you know if your PPC agency is underperforming? High costs, weak lead quality and vague reporting are obvious warning signs, but some problems are harder to spot. Here is what to look for. Read time: 14 mins   Updated: 27/08/26 Not sure whether […]

Home / Knowledge Hub / PPC agency vs in-house PPC agency vs in-house Compare the cost, expertise, control and scalability of building an internal PPC team versus working with a specialist agency. Read time: 13 mins   Updated: 27/08/26 Not sure whether to hire internally or work with a PPC agency? We can review your […]

Home / Knowledge Hub / Performance Max wasted budget Why your Performance Max campaign is quietly wasting budget PMax hides where your money goes. Here is how to force the reporting open and find the spend doing nothing for you. Read time: 14 mins   Updated: 25/08/26 Not sure what Performance Max is actually doing […]