Microsoft Ads management for leads and sales
Make Microsoft Advertising part of a considered acquisition plan. We review the audience, searches, account structure and conversion signals, then manage campaigns against agreed commercial goals.
Some of the companies we've worked with
Give the account its own business case
An imported campaign is a starting point for review. Your Microsoft account still needs relevant targeting, exclusions, sensible budgets and reliable measurement. We assess the available demand and the quality of the enquiries before recommending further investment.
What the work covers
Your proposal confirms the priorities, deliverables and responsibilities before work begins.
Search campaigns
Research relevant search terms, organise campaigns around your services and write ads that match the landing page. Review irrelevant traffic and the outcomes behind recorded conversions.
Audience and remarketing plans
Assess whether audience campaigns or returning-visitor activity have a useful role. Agree the audience, creative, budget and privacy requirements before including them in the plan.
Tracking and ongoing management
Review conversion tracking and the distinction between enquiries and sales. Monitor searches, budgets and bids, and explain changes and next steps in the reporting agreed with you.
Client work in context
Each case explains the starting point, campaign work and available outcome evidence. Individual results are not a promise or forecast for another business.
Financial services PPC
A Google Ads example of restructuring around qualification and sales agreed. This is not a Microsoft Ads result.
Read financial services PPCCompare the client work
Read the channel, period and measurement limitations for each example.
Read compare the client workScope and investment
Know what you’re agreeing to
Management starts from £1,500/month or 10% of media spend, whichever is higher, plus VAT. Advertising spend is separate. Your proposal confirms the channels, deliverables, creative responsibilities, tracking work and any additional charges.
How we get started
01 · Understand
Discuss the business
Tell us what you sell, who you need to reach and where the current approach is getting stuck.
02 · Agree
Set the scope
Agree the priorities, measurement, access, responsibilities, fees and review points before work begins.
03 · Review
Use the outcomes
Review the available evidence and explain the next decisions. Share qualification and sales feedback where it is needed.
Before we start
What does a Microsoft Ads agency do?
It plans and manages Microsoft Advertising campaigns on your behalf. Our scope can include account review, search research, campaign setup, ad copy, budget management, tracking review and ongoing reporting. The proposal confirms the work included.
Is Microsoft Advertising suitable for our business?
We assess your offer, audience, available demand, customer value and sales process. A discovery call helps us decide whether to investigate the channel alongside your other acquisition activity.
Can you take over an existing account?
Yes. We review the current structure, access and useful campaign history before deciding whether focused changes or a rebuild are needed. Ownership and handover arrangements are confirmed before work begins.
Do you use automated bidding?
Bidding decisions depend on the objective and the quality of the conversion data available. We review what is recorded, the budgets and the evidence before changing the approach. Automation still needs clear goals and review.
What are audience and remarketing campaigns?
Audience campaigns reach people outside a conventional search-led journey. Remarketing concerns people who have previously interacted with the business. Their suitability, creative and measurement should be assessed separately from search activity.
How do you measure success?
We agree the outcome that matters to your business. For lead generation, platform submissions, qualified enquiries and sales are reported as separate stages. The depth of sales reporting depends on the records and access available.
Explore the relevant support
Let’s talk about your next step
Tell us what you want to improve. We’ll discuss what needs checking and whether ADdictive is the right fit.