Google Ads agency for better leads and sales
Get more from the money you spend on Google Ads. We help businesses reach suitable customers, improve campaign performance and understand which enquiries turn into sales.
Perhaps the phone is ringing, but too many callers need something you don't offer. Or the enquiries have slowed while the bill keeps climbing. We can help you investigate.
Already running Google Ads? Ask about our free account audit when we speak.
£50M+
Spent on PPC Ads
181,000+
Sales Made
What a Google Ads client says about working with us
“Derick is proactive and responsive, and I always feel confident that our campaigns are in safe hands.”
Work with an agency that understands what a good lead is worth
A lower cost per lead is usually welcome news. But if those enquiries are difficult to contact, unsuitable for your service or unlikely to buy, the saving can disappear quickly.
At ADdictive, we look at how your advertising connects with the rest of your business. That means understanding your offer, the customers you want and what happens after someone fills in a form or picks up the phone.
We use that understanding to guide your campaigns. The aim is to spend more effectively on the opportunities that matter to your business and identify where your budget is being wasted.
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Experienced people managing your account
Google Ads gives you plenty of ways to spend money. Knowing which options suit your business takes experience. Our work covers campaign setup, ongoing management and the tracking needed to make informed decisions.
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A clear explanation of what's happening
You should understand what your agency is doing with your budget. We explain the results, the problems we find and the changes we recommend, so you can take part in decisions without having to become a Google Ads specialist.
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Attention to the whole enquiry journey
An ad can bring the right person to your website and still fail to generate business. We consider the landing page, the enquiry process and feedback from your sales team when reviewing performance.
See how our work translates into results
These case studies show how we connect campaign decisions with lead quality, sales and the needs of the business.
Financial services · Google Ads
40% lower cost per sale agreed
When a financial services client lost its funding, we restructured its Google Ads targeting, improved application qualification and began feeding CRM sales data into bidding.
- Cost per qualifying lead
- −43%
- Cost per sale agreed
- −40%
- Average monthly ad spend
- −59%
September–November 2024 compared with May–July 2024. Sales agreed are recorded in the client's CRM. Client identity withheld; image is AI-generated and illustrative.
Read the financial services case study
Education · Meta Ads
A tutoring business built online
For Physics Pathway, success meant reaching parents who attended their calls and enrolled their children. We rebuilt its Meta campaigns around that journey, measuring results against the client's enrolment records.
- Return on ad spend
- 13.5×
- Booked calls attended
- 97%
Measured May–July 2026 using Meta Ads Manager and client enrolment records. This is a Meta Ads case study.
Read the tutoring case study
What's included in our Google Ads management
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Account review and strategy
We start by understanding your business and reviewing the account you already have. This helps us identify what is working, what needs attention and where further investment could make sense. If you're starting from scratch, we use your goals and market to shape the initial campaign plan.
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Keyword research and campaign setup
Someone searching for advice isn't necessarily looking to hire you. We research the terms your potential customers use, separate them by product or service, and write ads around what you can offer. Excluding irrelevant searches is part of the setup too; you shouldn't have to pay for a click you had little chance of turning into business.
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Conversion tracking and measurement
We review how enquiries and purchases are recorded, so campaign decisions are based on meaningful actions. For lead generation, we also look at how information from your sales process could help distinguish a form submission from a qualified enquiry or completed sale.
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Ongoing campaign management
Search behaviour, competitors and business priorities change. We review search terms, targeting, bids and budgets, then make adjustments based on the available evidence. Testing helps us find better approaches without assuming that every new platform recommendation will suit your account.
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Ad testing and landing-page recommendations
What happens after the click? If your ad offers a particular service, the visitor should land on a page that explains it and makes the next step obvious. We test the ad copy and recommend changes to pages where the offer is unclear or making an enquiry takes too much effort.
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Reporting and next steps
A report needs to explain what the numbers mean for you. We'll cover the work we've done, how the campaigns compare with the goals we agreed and what needs attention next. If you can share which enquiries became sales, we can give you a much more useful account of where the money went.
How we get started
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First, we talk about your business
Tell us what you offer, how your advertising is performing and what you would like to improve. We can then work out whether our service is a sensible fit for your needs.
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We review the opportunities
For businesses with an existing account, our free audit examines the setup, conversion tracking, bidding and ads. You'll receive written findings and recommended next steps, with no obligation to appoint us afterwards.
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We agree the work before it begins
If we decide to work together, we agree the scope, management fee and priorities. An existing account may need focused improvements or a more substantial rebuild. That decision should follow the review, with useful campaign history taken into account.
Which Google Ads campaigns are right for your business?
You don't need to use every campaign type Google offers. We start with the way your customers buy: are they searching for a supplier, comparing products, or still getting to know your business? Your budget also puts a practical limit on how much we can test at once.
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Google Search ads
A person typing a service into Google has already given you a useful clue about what they need. Search ads let you respond to that enquiry. We look closely at the wording of those searches, because a small difference can separate someone ready to book from someone doing their own research. Keywords, ads and landing pages need to reflect that difference.
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Google Shopping ads
A Shopping ad puts the product photograph and price in front of the customer before they've clicked through to your shop. That makes your product data an important part of the work. We'll consider the accuracy of the feed alongside stock availability and margins: a product that sells well can still be a poor use of advertising budget if there's too little profit left after the sale.
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Performance Max
Performance Max brings several Google channels into one campaign, with placements including Search, YouTube and Display. Google automates delivery around the conversion goals you set. Before recommending it, we want to know what you're asking the campaign to achieve and whether the tracking supports that aim. We also review the images, copy and other creative available, along with the controls we can use.
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Display ads and remarketing
You may want to introduce your business to a new audience or give a previous website visitor a reason to return. Display ads can serve either purpose on websites and apps within Google's Display Network. Those are different jobs, though, so we plan the audience, message and exclusions accordingly.
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YouTube advertising
Some offers take a little explaining. A video gives you room to demonstrate a product or answer a question that won't fit into a search ad. YouTube can also help people discover your business before they start looking for a supplier. Whether it's a sensible addition depends partly on who you want to reach and the video material you have to work with.
How much should you spend on Google Ads?
Your total cost includes Google's advertising charges and our management fee. Before putting a figure forward, we'll ask about the value of a customer and how many of your enquiries you tend to convert into sales.
Suppose you pay £50 for each enquiry. Ten of them would use £500 of your advertising budget. If one becomes a customer, you've spent £500 on advertising to win that sale, before management fees. Whether that works for your business depends on the profit the customer brings. A cheap enquiry on its own tells us very little.
We discuss your market, goals and starting position before recommending a budget and scope of work. If the available budget is spread too thinly across several services or locations, a more focused starting campaign may be sensible.
Our management fee depends on the work involved. We explain the proposed scope and fee before you commit, including any additional work that needs to be quoted separately.
Questions about choosing a Google Ads agency
What does a Google Ads agency do?
Much of the job happens inside your advertising account: researching searches, building campaigns, writing and testing ads, checking that conversions are recorded properly, and adjusting spend. You should also get an explanation of the results and the decisions being made. Before appointing an agency, ask what they'd need to know about your business to judge whether the advertising was working. It's a useful way to get past a conversation about clicks.
Is Google Ads the same as PPC?
In everyday conversation, people often say 'PPC' when they mean their Google Search campaigns. The initials mean pay-per-click, though, and the term applies beyond Google. Microsoft Advertising is another platform a PPC agency might manage. Google Ads also covers formats with other charging arrangements, which is why we establish exactly what you're running when we discuss your account.
Can you take over from our current agency?
Yes. We'll need to see the account and check the tracking before deciding what to change. There are practical details to sort out too, such as access, billing and any notice period with your existing agency. A change of agency doesn't automatically call for a rebuild. If parts of the account are doing a useful job, we take that into account when planning the handover.
Will we still have access to our account?
You should be able to open your account and see what's happening with your money. We'll go through access and billing with you during the setup or handover, so everyone knows who is responsible for what. If another agency set up the account originally, check what access you have before the handover begins.
How long does it take to see results?
The first clicks can arrive soon after your ads are approved and eligible to run. Knowing whether those clicks are worth paying for takes longer. If customers spend weeks choosing a supplier, we need to allow for that delay when reviewing sales. Budget and enquiry volume also affect how quickly we have enough evidence to make decisions. We'll agree when to review progress and deal with problems as we find them.
Should we use automated or manual bidding?
We'd want to look at the account before recommending either. Smart Bidding uses Google's automation to adjust bids towards your conversion or conversion-value goals. That makes the quality of those goals and the data behind them especially important. Manual CPC gives direct control over bids in campaigns that support it. We choose an approach for the account in front of us and review whether it's delivering worthwhile business.
What's the difference between remarketing and finding new customers?
Think of a visitor who browsed your website and left without enquiring. Remarketing, or retargeting, can help you reach that person again, where your audience data is eligible and the relevant consent and platform requirements are met. To bring in people who haven't encountered your business before, we'd look at prospecting activity. There's also a platform distinction to bear in mind: Google Display remarketing won't put your ads on Facebook or Instagram. We'd need to set up a Meta campaign for those placements.
Can Google Ads improve our organic rankings?
Paying for Google Ads does not buy better organic search rankings. Advertising and SEO serve different purposes, although campaign findings can inform your understanding of customers and the questions your website needs to answer. A plan for one should be assessed on its own results.
Do we need a Manchester-based Google Ads agency?
ADdictive is based in Manchester, but location is only one part of choosing an agency. Consider whether you need local market knowledge or face-to-face meetings, alongside experience and communication. We can discuss how we would work with your business during the initial call.
Let's look at what your Google Ads could do better
If you're concerned about wasted spend, the quality of your enquiries or a lack of clear direction, tell us what's happening. We'll discuss your goals and whether an account review is the right next step.
Our Google Ads Agency in Manchester
Hours
- Weekdays - 9 AM to 6 PM
- Closed on Weekends