What is Pay-Per-Click (PPC) Advertising? To understand pay-per-click (PPC) advertising, search engines like Google help you find information online by indexing, analysing, and ranking content and pages from millions of websites. Websites compete to rank in the top spots on search results for queries by creating the best content, user experience, and online reputation. This […]
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What is PPC Management? Many think PPC management is just about pressing a few buttons and watching the leads and sales roll in. Unfortunately, that’s not true. It’s a full-time job that demands strategic thinking, constant optimisation, and a solid understanding of the business and the advertising platforms. And when done right, it can be
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How much do PPC agencies charge? Several factors influence the amount a PPC agency charges. According to 2025 data from WebFX, 83% of businesses spending between £1000 and £100,000 per month on pay-per-click advertising ended up paying between 5% and 10% of their budget as agency management fees. This article breaks down everything you need
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The Decline of Organic Reach on Social Media in 2025 – And Why It’s Time to Prioritise Paid Social If you’ve noticed your business’s social media posts aren’t getting the likes, comments, or views they used to, you’re not alone. In 2025, organic reach on social media has plummeted across almost every major platform. Content
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Google Ads vs. Facebook Ads: Which Is Better for Your Business? When deciding between Google Ads and Facebook Ads for your business, the optimal choice depends on various factors, including your marketing objectives, target audience, and budget. This article provides a comprehensive comparison to help you make an informed decision. This article I will look
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Why Investing in Digital Marketing During an Economic Downturn is a Smart Move When the economy slows, businesses instinctively look for ways to cut costs. Marketing budgets are often the first to be trimmed—but this can be a critical mistake. Economic downturns present a golden opportunity for businesses to invest in digital marketing, notably Paid
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How to Get Authorised to Run Financial Services Ads on Facebook in the UK Advertising financial services on Facebook in the United Kingdom requires compliance with strict regulations. If you’re running Facebook Ads targeting UK audiences, you’ll need authorisation from the Financial Conduct Authority (FCA) before your ads can go live. This guide will walk
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The Exodus of the Marketing Middle Management: Why Big Brand Marketing is Failing to Understand Their Audiences In recent years, the landscape of marketing has undergone dramatic shifts. Once-dominant brands are grappling with campaigns that miss the mark, logos that don’t resonate, and strategies that fail to align with consumer expectations. One crucial factor behind
The Future of Digital Marketing: Why Paid Media Will Lead in 2025 Digital marketing in 2025 is defined by a monumental shift in how people respond to advertising. Big brands have already adopted the new strategies shaping the future of marketing, and small businesses like yours can also benefit by embracing these changes. This article
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Predictions on AI-Driven Marketing Analytics In today’s fast-paced digital landscape, integrating real-time analytics and AI transforms how businesses make decisions and interact with customers. As organisations embrace the need for faster data processing, AI is becoming an essential tool for managing the instantaneous decisions that human capacity can no longer keep up with. AI Marketing
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