X Ads campaign planning and management
Consider X advertising as part of a wider acquisition plan. We assess whether your audience, offer, creative and commercial goals give the channel a sensible role.
Decide what the channel is there to achieve
Attention is useful only when it supports a clear business objective. Before recommending spend on X, formerly Twitter, we discuss the audience you want, the action you need and how the result will be assessed. A channel should earn its place in the plan.
What the work covers
Your proposal confirms the priorities, deliverables and responsibilities before work begins.
Suitability and scope
Review your audience, offer and objectives alongside the other channels available. Agree a test only where there is a credible question for it to answer.
Campaign and creative planning
Define the message, landing route, creative supply and approval process. Your proposal confirms the campaign work, responsibilities and budget.
Reporting and next decisions
Review delivery and responses against the agreed objective. Distinguish reach and engagement from enquiries, qualified opportunities and sales.
Client work in context
Each case explains the starting point, campaign work and available outcome evidence. Individual results are not a promise or forecast for another business.
See the wider client work
Read the stated channel and measurement context. The published cases should not be treated as evidence of a particular return from X Ads.
Read see the wider client workScope and investment
Know what you’re agreeing to
Management starts from £1,500/month or 10% of media spend, whichever is higher, plus VAT. Advertising spend is separate. Your proposal confirms the channels, deliverables, creative responsibilities, tracking work and any additional charges.
How we get started
01 · Understand
Discuss the business
Tell us what you sell, who you need to reach and where the current approach is getting stuck.
02 · Agree
Set the scope
Agree the priorities, measurement, access, responsibilities, fees and review points before work begins.
03 · Review
Use the outcomes
Review the available evidence and explain the next decisions. Share qualification and sales feedback where it is needed.
Before we start
Do you still call this Twitter advertising?
X is the current platform name; some businesses still refer to Twitter Ads. We use X (Twitter) where that makes the service easier to identify.
Should we move budget to X?
That depends on the audience, offer, objective and evidence from your existing activity. We discuss the business case before recommending a test or a change in budget.
What does the proposal cover?
The proposal confirms campaign scope, creative and approval responsibilities, reporting, management fees, media spend and any separate technical or production work.
What return can we expect?
There is no guaranteed return. We agree a budget and review points, then use the available evidence to decide whether to continue, change the approach or stop the test.
Explore the relevant support
Let’s talk about your next step
Tell us what you want to improve. We’ll discuss what needs checking and whether ADdictive is the right fit.