5 Reasons Manchester is the Best City for Digital Marketing Services.
In recent years, Manchester has emerged as a powerhouse in the digital and tech landscape of the United Kingdom, often hailed as the nation’s top city for innovation and technology. With its rich industrial heritage and dynamic economy, Manchester boasts a vibrant ecosystem of over 10,000 digital and tech businesses. This city is not just a breeding ground for startups and SMEs; it also benefits from a robust educational framework, with esteemed universities producing skilled graduates ready to tackle digital marketing challenges.
This article, we will explore five factors that make Manchester an attractive destination for digital marketing services.
Manchester is the UK's Top Digital & Tech City
In recent years, Manchester has reclaimed its status as the United Kingdom’s cradle of innovation. It hosts various startups, SMEs, and global brands, including Google, BooHoo, The Co-op Group, and Tesco. Manchester has over 10,000 digital and tech businesses and is home to a £5 billion digital ecosystem.
When your business sources digital marketing services in Manchester, you are tapping into a cutting-edge community at the forefront of digital innovation, which will benefit your marketing efforts.
Strong Digital Talent Pool in Manchester
Not only are skilled professionals leaving London in droves to find work and better living standards in the less crowded but rapidly growing north of England, but Manchester has excellent universities. The University of Manchester and Manchester Metropolitan University offer digital marketing degrees covering topics like search engine optimisation, pay-per-click advertising, paid social media, and more, which are part of the curriculum. These programs constantly produce skilled digital marketing graduates ready for the workplace.
With a strong digital talent pool, Manchester-based digital marketing agencies can quickly source fresh local talent and seasoned professionals. In Manchester, you can access the best digital talent outside of London, which ensures high-quality marketing services for your business.
Manchester is More Affordable
One of the main reasons talent and businesses are moving away from London in favour of Manchester is the city’s affordability. The lower cost of living and significantly lower accommodation costs make Manchester a cost-effective choice for digital marketing services. The average accommodation in Manchester is £1175 per month compared to £2178 per month in London. Overall, London’s cost of living, including rent, is 49.3% higher than in Manchester.
Agencies can reduce salary and operational expenses when based in Manchester, meaning they can pass the cost savings to your business. In the long run, this could mean thousands off your management fees for high-quality digital marketing services.
Manchester has an Exceptional Work Ethic Culture
Manchester is the birthplace of the Industrial Revolution. It has been home to some of the brightest minds in human history, such as Alan Turing, the father of modern computing, and James Joule, a pioneering physicist known for his work in thermodynamics and energy. The city has always been synonymous with innovation, hard work, and progress.
When dealing with agencies in Manchester, you’ll experience that same relentless work ethic and commitment to excellence. Manchester-based digital marketing agencies often combine their rich industrial legacy with cutting-edge digital marketing skills, ensuring they bring forward-thinking strategies and results-driven execution. As a client, you’ll benefit from this deeply ingrained culture of problem-solving, creativity, and dedication to getting results efficiently and effectively.
Government and Local Support
Manchester enjoys strong government and local support initiatives to promote growth in key sectors like digital marketing and technology. These initiatives include dedicated funding programs, innovation hubs, and business development grants, making Manchester an attractive location for digital marketing agencies to flourish. Regional organisations like MIDAS and Manchester Digital provide valuable resources and networking platforms, facilitating connections between businesses and talented professionals.
When your business outsources digital marketing to a Manchester-based agency, you gain access to these local networks and resources. This collaboration enables agencies to stay ahead of trends, leverage new technologies, and operate within a supportive ecosystem that drives long-term success.
We Offer a Wide Range of Digital Marketing Services
ADdictive can help your business, big or small, with a wide range of services. We offer most digital marketing services in-house and can assist you with the rest through our extensive partner network. Schedule a free strategy call and let’s chat about how we can grow your business.
Derick Turner
I’m a Digital Marketing Consultant focused on large-scale Lead Generation activities across multiple channels. I founded ADdictive Digital, a full-service digital marketing agency based in Manchester, United Kingdom. For ten years, I worked with businesses of all industries and sizes, and seeing my clients grow to their full digital potential is my passion.
