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Case Study: A Finance Business in Crisis

The Scenario:

A large business in the finance industry hired ADdictive to help them through a tough time. They’d lost their funding and had to scale back on operations until they could secure new investment.

The Challenge:

Following a reduction in available funding, the client needed to significantly reduce media spend while maintaining lead quality and improving acquisition efficiency. The priority shifted from aggressive scaling to sustainable profitability and operational control.

The Strategy:

Step 1:

Expanding keywords to spread the budget to less competitive auctions

Step 2:

Expanding to new platforms to reduce reliance on Search

Step 3:

Improving the website to increase conversion rates

Step 4:

Improved lead quality through better tracking and optimisation practices

Step 5:

Uploading offline conversion data back into advertising platforms to drive lower acquisition costs

The Results:

50%
Primary result Cost per lead reduced by half
35% Lower customer acquisition costs Every pound of media spend worked significantly harder across the funnel.
⇧ Improved lead quality Better quality leads despite reduced scale. Fewer wasted sales conversations.
◆ Sustainable media spend Media investment restructured to stay viable through a challenging business period.
★
Outcome While overall sales volume decreased due to reduced business capacity and budget constraints, campaign efficiency improved substantially, allowing the business to continue operating profitably with lower risk exposure. The business ultimately remained profitable until new investment was secured, and ADdictive is now actively involved in scaling the business back to its previous dominance.

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Ready to Become Our Next Success Story?

We have helped many businesses in Finance, Utilities, Telecoms, and more transform their digital activities for the better. 

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Any Questions?

Here are some answers to questions we get asked a lot. Feel free to reach out to us for any additional information you’d like.

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