PPC Agency
in Manchester
Paid advertising focused on worthwhile enquiries and sales.
We help Manchester businesses improve campaign targeting, conversion tracking and what happens after the click.
From our office in Spinningfields, we manage Google Ads and paid social for businesses in Manchester and across the UK.
1 Hardman Street, Spinningfields · Manchester
£50M+
Media Spend
3.2M+
Sales Leads Generated
181,000+
Products Sold
What a Google Ads client says about working with us
“Derick is proactive and responsive, and I always feel confident that our campaigns are in safe hands.”
A Manchester PPC agency that follows the enquiry beyond the click
Our office is on Hardman Street in Spinningfields. We work with businesses in Manchester and across the UK, including financial services and education. We start with your offer, sales process and the cost of winning a customer.
A cheap lead is only useful if your team can turn it into business. We review targeting, adverts, landing pages and measurement together to understand where enquiries are being lost.
Where suitable CRM data is available, we use it to understand which enquiries qualify and progress. Explore our PPC management service for more detail on the work involved.
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Experienced people managing your account
You work with experienced paid media specialists, from the first account review through to campaign management and reporting. We explain the decisions behind the work.
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A clear explanation of what's happening
You should understand what your agency is doing with your budget. We explain the results, the problems we find and the changes we recommend, so you can take part in decisions without having to become a paid media specialist.
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Attention to the whole enquiry journey
An ad can bring the right person to your website and still fail to generate business. We consider the landing page, the enquiry process and feedback from your sales team when reviewing performance.
What our PPC management includes
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Account review and strategy
We review your account, offer and sales process before recommending changes. The priorities should reflect how your business wins customers, whether you serve Manchester, the wider UK or both.
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Targeting and campaign setup
For paid search, we research relevant keywords and exclude unsuitable searches. For paid social, we consider the audience, offer and creative. Campaigns are organised around the services you want to grow.
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Conversion tracking and measurement
We check how enquiries and purchases are recorded. Where suitable data is available, we connect campaign performance with lead qualification and sales outcomes.
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Ongoing campaign management
We review targeting, search terms, bids and budgets, then adjust them using the available evidence. We test changes rather than assuming every platform recommendation suits your account.
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Ad testing and landing pages
We look at what an advert promises and what the visitor finds after clicking. Clearer messaging, useful creative tests and a simpler enquiry process can all form part of the work.
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Reporting and next steps
You get an explanation of what changed, what the results mean and what we recommend next. We distinguish form submissions, qualified enquiries and sales wherever the data allows.
See how our work translates into results
These case studies show how we connect campaign decisions with lead quality, sales and the needs of the business.
Financial services · Google Ads
40% lower cost per sale agreed
When a financial services client lost its funding, we restructured its Google Ads targeting, improved application qualification and kept optimisation focused on qualifying leads.
- Cost per qualifying lead
- −43%
- Cost per sale agreed
- −40%
- Average monthly ad spend
- −59%
September–November 2024 compared with May–July 2024. Sales agreed are recorded in the client's CRM and are not completed, funded loans. Client identity withheld; image is AI-generated and illustrative.
Read the financial services case study
Education · Meta Ads
A tutoring business built online
For Physics Pathway, success meant reaching parents who attended their calls and enrolled their children. We rebuilt its Meta campaigns around that journey, measuring results against the client's enrolment records.
- Return on ad spend
- 13.5×
- Booked calls attended
- 97%
Measured May–July 2026 using Meta Ads Manager and client enrolment records. ROAS is before management fees and tuition delivery costs.
Read the tutoring case studyThese are individual client results, not forecasts for another business.
How Much Does ADdictive Digital Charge?
At ADdictive Digital, we offer flexible pricing: our standard fee is a minimum monthly retainer starting from £1500 or 10% of your media spend, whichever is higher.
The standard fee covers our time investment since you will have uncapped access to our hours within reason. We can reduce the management cost to reflect scalable results for clients with large budgets who want to work on a fixed monthly retainer.
Many of our clients have bespoke retainers tailored to their unique business needs.
Your advertising budget is separate from the management fee. For help comparing retainers, percentage fees and setup costs, read our guide to PPC agency pricing.
What is pay-per-click advertising?
Pay-per-click (PPC) advertising is a powerful way to drive targeted traffic to your site by paying a fee each time your ads are clicked. If you’re tired of waiting for organic growth or need faster results, PPC offers a direct path to increasing visibility and capturing potential customers when they’re ready to buy. Instead of hoping for traffic, PPC allows you to actively attract the right visitors to your site, giving you control over your marketing spend and delivering measurable results quickly.
How PPC Works:
Advertisers Bid on Keywords: Advertisers bid on specific keywords relevant to their business. For instance, a company selling sports shoes might bid on keywords like “buy running shoes” or “best athletic shoes.”
Ad Placement: When users search for those keywords, search engines like Google display ads at the top or bottom of the search results page. These ads are typically labeled as “sponsored” or “ad.”
Cost Per Click (CPC): Every time someone clicks on the ad, the advertiser is charged a certain amount, known as the Cost Per Click (CPC). The CPC varies depending on the competitiveness of the keyword.
Ad Auction: The placement of the ads is determined by an auction that takes into account the bid amount and the ad’s relevance and quality. Higher bids and higher quality ads have a better chance of appearing at the top of the search results.
Tracking and Optimization: Advertisers can track the performance of their PPC campaigns, such as the number of clicks, conversion rates, and return on investment (ROI). Based on this data, they can optimize their campaigns by adjusting bids, targeting, and ad copy.
Benefits of PPC Advertising:
Immediate Results: Need traffic now? Unlike SEO, which can take months to show results, PPC drives instant traffic to your site, giving you the immediate boost you need to start generating leads and sales right away.
Targeted Audience: Reach exactly who you want, when you want. With PPC, you can target your ads based on factors like location, device, and time of day, ensuring that you’re connecting with the right audience at the right moment—whether they’re searching on their phones in the morning or browsing on their computers at night.
Budget Control: Worried about overspending? With PPC, you have complete control over your budget. You can set daily or campaign limits, so you only spend what you’re comfortable with while still getting the best possible return on investment.
Measurable Results: See what’s working—instantly. PPC provides detailed analytics that make it easy to measure the effectiveness of your campaigns. Whether you’re tracking clicks, conversions, or ROI, you’ll have clear insights to optimize your strategy and ensure every penny is well spent.
Do you have more questions about PPC? Reach out to ADdictive for a free PPC discovery call. We are a top 10 UK PPC Consultants according to Digital Reference.
Common PPC Platforms:
Google Ads: The most popular PPC platform, allowing ads on Google’s search results and its partner sites.
Bing Ads: Similar to Google Ads but for the Bing search engine.
Social Media Platforms: Facebook, Instagram, LinkedIn, and Twitter offer PPC advertising options, allowing advertisers to target users based on social demographics.
Schedule a Free Discovery Call
Ready to Harness the Power of PPC Ads?
Reach your ideal customer with the right message at the right time, worldwide.
Frequently Asked Questions
What is PPC Management?
Pay-Per-Click (PPC) management is the resources and time invested in creating and managing a PPC account for a business. The goal of any PPC strategy is to get a good return on investment for the business.
There are four main parts of PPC management. The first thing is to set up advertising accounts and tracking. Secondly, to do keyword and competitor research. Thirdly is the management of budgets and bids. And lastly, campaign optimisation and reporting.
A business can have in-house PPC management capabilities or, alternatively, outsource to a PPC agency or consultant.
For more information, read our detailed article answering What is PPC Management?
How Much Does a PPC Agency in Manchester Charge?
Fees depend on the scope, channels and work involved. At ADdictive Digital, our standard management fee starts at £1,500 per month or 10% of media spend, whichever is higher. Your advertising budget is separate, and larger accounts may have a bespoke retainer.
Compare the total cost and what is included, particularly tracking, creative work and landing-page support. Our PPC agency pricing guide explains the common models.
What Services Does a PPC Agency Typically Offer?
A core motivation for reaching out to a local PPC agency in Manchester, such as ADdictive Digital, is to target Manchester and its surrounding areas. However, using a local agency does not limit your reach. We use pay-per-click advertising to help you appear at the top of Google and Bing. This approach reaches local and global audiences.
The core services that local PPC agencies offer are:
Strategy and Planning: When you team up with a PPC agency like ADdictive, the first step is understanding your business. We will conduct this during an initial discovery call. We focus on your target market, logistics, pricing structures, and marketing goals. We then conduct an account audit if you already have a PPC history. We also perform keyword research to find the most effective strategy. This strategy includes competitor and market research to ensure our proposal aligns with the latest industry trends. The process usually takes a few days to a week. It depends on your business and the complexity of your industry. We then schedule a follow-up call to discuss our proposed strategy. You can provide feedback and give your sign-off.
Campaign Setup: After we agree on the proposal, we will set up and launch your campaigns within the agreed-upon timeframe. For most PPC campaigns, we can complete this within one to two weeks from sign-off. Our process includes account setup for businesses new to PPC, setting up tracking, writing copy, and creating campaigns. We also push campaigns through review. Suppose you’re looking to run Google Display, for example. In that case, we can also assist you with design resources for your creatives (Potentially at an additional cost).
Daily Campaign Management: After your campaigns go live, the hard work begins. We ensure your account stays in top shape. From adjusting bids and budgets to tweaking targeted keywords as needed, the entire process is handled by ADdictive.
Analysis and Reporting: We value transparency above all else. If your campaigns are doing well, we will let you know. If your campaigns are not performing well at the moment, we will do our best to address the issue, and we will keep you informed. With that in mind, we strive to analyse all the available data and present it to you in a format that best suits your business needs. We can create bespoke reports tailored to your business, and you can receive these reports as often as needed, within reason.
Do PPC Agencies in Manchester require long-term contracts?
Contract lengths and notice periods vary between agencies. At ADdictive Digital, most clients have a 30-day notice period, although the terms depend on the agreed proposal.
Before appointing an agency, check the initial term, notice period, setup charges and what happens to your accounts and data when the work ends.
Why choose a Manchester-based PPC agency over other cities?
A local agency can make meetings and visits easier, particularly when understanding your business in person is useful. Our Manchester office is on Hardman Street in Spinningfields, and we also work remotely with clients across the UK.
Location is one consideration. Relevant experience, clear reporting and an understanding of your sales process matter too. A Manchester address alone does not make a campaign perform better.
Any disadvantages to a PPC agency in Manchester?
The main consideration is whether the agency fits your business. Check its experience with your type of customer, who will manage the account and how results will be measured.
If regular face-to-face meetings are important, agree the practical arrangements before starting. Working with a Manchester agency does not mean your campaigns have to target Manchester; the target locations should reflect where your business can serve customers.
What industries benefit most from a PPC agency?
We have experience in financial services, education, utilities and telecoms. Our finance Google Ads case study and Physics Pathway Meta Ads case study show two different approaches to acquiring customers.
Whether PPC is suitable depends on demand, margins, acquisition cost and your ability to turn enquiries into sales. Industry experience helps, but it does not guarantee the same results for every business.
What businesses won't benefit from a PPC agency?
PPC may not be the right next step if the likely cost of acquiring a customer leaves too little margin, the offer has not been tested, or the business cannot follow up enquiries. Include the management fee as well as ad spend when assessing whether it can work.
Low search volume may limit a search campaign, but there is no universal search-volume threshold that makes an account viable or unviable. Customer value, the audience and the channel all matter.
We would also check any relevant Google Ads policies before recommending a campaign. On a discovery call, we can discuss whether paid search, paid social or another route is worth exploring for your business.
Our PPC Agency in Manchester
Hours
- Weekdays - 9 AM to 6 PM
- Closed on Weekends