PPC Agency in Manchester

Pay-Per-Click (PPC) management is the resources and time invested in creating and managing a PPC account for a business. The goal of any PPC strategy is to get a good return on investment for the business.

There are four main parts of PPC management. The first thing is to set up advertising accounts and tracking. Secondly, to do keyword and competitor research. Thirdly is the management of budgets and bids. And lastly, campaign optimisation and reporting.

A business can have in-house PPC management capabilities or, alternatively, outsource to a PPC agency or consultant.

For more information, read our detailed article answering What is PPC Management?

On average, Manchester PPC agencies charge a monthly retainer of around £950. Additionally, you will have to pay for your media spend.

PPC agency fees in Manchester vary depending on the size, reputation, and time investment required. Some charge between £500 and £ 1,500 per month as a minimum retainer, or 12-20% of your media spend, whichever is higher.

PPC management fees a PPC agency in Manchester charges vary depending on their pricing model, size, technology stack, tool costs, as well as their client roster and agency reputation. 

You can read our detailed article explaining How Much PPC Agencies Charge for more information. 

A core motivation for reaching out to a local PPC agency in Manchester, such as ADdictive Digital, is to target Manchester and its surrounding areas. However, using a local agency does not limit your reach. We use pay-per-click advertising to help you appear at the top of Google and Bing. This approach reaches local and global audiences.

The core services that local PPC agencies offer are:

Strategy and Planning: When you team up with a PPC agency like ADdictive, the first step is understanding your business. We will conduct this during an initial discovery call. We focus on your target market, logistics, pricing structures, and marketing goals. We then conduct an account audit if you already have a PPC history. We also perform keyword research to find the most effective strategy. This strategy includes competitor and market research to ensure our proposal aligns with the latest industry trends. The process usually takes a few days to a week. It depends on your business and the complexity of your industry. We then schedule a follow-up call to discuss our proposed strategy. You can provide feedback and give your sign-off.

Campaign Setup: After we agree on the proposal, we will set up and launch your campaigns within the agreed-upon timeframe. For most PPC campaigns, we can complete this within one to two weeks from sign-off. Our process includes account setup for businesses new to PPC, setting up tracking, writing copy, and creating campaigns. We also push campaigns through review. Suppose you’re looking to run Google Display, for example. In that case, we can also assist you with design resources for your creatives (Potentially at an additional cost).

Daily Campaign Management: After your campaigns go live, the hard work begins. We ensure your account stays in top shape. From adjusting bids and budgets to tweaking targeted keywords as needed, the entire process is handled by ADdictive.

Analysis and Reporting: We value transparency above all else. If your campaigns are doing well, we will let you know. If your campaigns are not performing well at the moment, we will do our best to address the issue, and we will keep you informed. With that in mind, we strive to analyse all the available data and present it to you in a format that best suits your business needs. We can create bespoke reports tailored to your business, and you can receive these reports as often as needed, within reason.

Most Manchester PPC agencies require long-term contracts, typically 6–12 months, to secure clients and cover their initial setup costs. At ADdictive Digital, however, we usually need a 30-day notice period for most clients. If you’re willing to commit to a longer term, we can offer more favourable rates down the line, but most of our clients commit to this once we’ve proven our service is worth their time.

At ADdictive, we don’t like contracts that keep our clients hostage long-term. Happy clients will stay because it’s worth their time and money to do so.

If you are a local business looking to expand in Manchester and its surrounding areas, a local PPC agency like ADdictive Digital may have a better understanding of the region and its competitive landscape.

At ADdictive Digital, although we work remotely, we do value having face-to-face meetings with our clients. If in-person interaction adds value to you, we can meet this requirement.

We also make an effort during the onboarding process to spend time at our clients’ facilities, enabling us to gain a deeper understanding of their businesses’ inner workings. Having a complete picture of your business processes helps us adjust your marketing strategy to ensure not only that your marketing works well online but also that it yields a tangible return on investment offline, where it matters most.

Lastly, PPC agencies in Manchester, such as ADdictive Digital, can take advantage of the lower operating costs the city offers compared to larger cities like London. ADdictive can then pass these savings to your business in the form of lower management costs.

The short answer is no. PPC agencies in Manchester, such as ADdictive Digital, are highly price-competent and have a proven track record in managing high-performance PPC campaigns.

Using a Manchester-based PPC agency also doesn’t restrict your business’s reach, as we can target audiences anywhere in the world through search engines like Google and Bing.

The only drawback to using a PPC Agency with its offices in Manchester is that it may not be convenient if you are in a different city. If you require a more face-to-face approach, it may be challenging for agencies to travel to your business regularly for meetings and other interactions. Even considering this, most PPC agencies, like ADdictive Digital, are highly effective at working remotely, and we don’t mind travelling to different locations to meet up with our clients regularly. As long as this is within reason, we would love to visit you in your preferred location.

Almost all industries can benefit from hiring a PPC agency with offices in Manchester. Addictive Digital has had great success with our clients in the finance, utility, and telecom industries. Other industries that would greatly benefit from hiring a PPC agency include law, health and fitness, subscription services, charities, property and investment, and many more.

Some exceptions that may not perform well when hiring a PPC agency are those that are illicit or heavily regulated. Advertising platforms like Google and Bing have advertising policies that ban the advertising of items such as black market goods, unregulated substances, and more. High-regulated industries include things like certain pharmaceuticals, tobacco, weapons, or adult-oriented services. You can find a complete list of restricted advertisers on the Google Ads Policy page.

Manchester businesses with ultra-low margins could also struggle to benefit from PPC advertising in the long run, as they would have to sacrifice some of their margins to cover advertising costs. These can include inexpensive consumer goods under £5 and bulk commodities with narrow margins.

Exceptionally niche products or services with low search volume will also struggle to perform well in pay-per-click advertising. If the product or service gets fewer than 50-100 searches per month online, even a perfectly optimised campaign will struggle to get the necessary impressions or clicks. These could include hyper-specialised industry parts, research-only B2B instruments, and products and services that are new and unknown by the general market. One alternative to hiring a PPC agency for niche products is to reach out to a paid social agency, which ADdictive Digital also does in-house. Paid social does not rely on search intent; instead, it delivers ads to a large audience as they scroll through their social timelines.

Another aspect that might make your business unsuitable for a PPC agency is when you are targeting a demographic that is not internet-savvy. Some services that cater primarily to seniors or very rural populations with minimal online search behaviour could be a bad fit for pay-per-click advertising. In these cases, offline channels (such as print, direct mail, and community outreach) are often far more effective.

Lastly, hyper-local or foot-traffic-only shops struggle to achieve success with a PPC agency in Manchester. While many local businesses (e.g., restaurants and auto repair shops) benefit from “near me” focused PPC ads, the search volumes are often so small that agency fees alone could exceed the incremental revenue gains from a few additional clicks. These types of businesses are generally better off focusing on things like Google My Business and other prominent business directories that can help your business appear when people search for products and services “near me”.