PPC Consultant: Drive Better Sales Growth With Expert Pay-Per-Click Management

As the name suggests, a PPC consultant is a paid media specialist who consults on your pay-per-click campaigns. The goal could be to generate leads or sales through platforms such as Google Ads, Microsoft Ads, and paid social networks. A consultant can be as involved in your PPC campaigns as needed. A consultant should focus specifically on performance media and measurable return on investment. Their role could be strategic as well as operational.

At ADdictive, we assess business goals, define target audiences, manage bidding strategies, and continuously refine campaigns to improve cost efficiency and conversion rates.

The fees for a PPC consultant will vary heavily depending on their experience, scope of work, and the complexity of your account. Some consultants, like ADdictive, work on a fixed monthly retainer or a percentage of your ad spend. Some strategic consultancy projects may work on a day rate or an hourly fee.

When it comes to fees, cheaper isn’t always better. Inexperienced PPC Consultants might charge less, but can cost you a lot more in wasted ad spend. Getting professional oversight from the start will save you thousands of pounds.

A good principle for a PPC Consultant is to work out if a 20% optimisation will cover their fee. Usually, a small improvement like that alone can make a consultant worth the investment.

If you are planning to spend a significant amount of budget every month, and you really don’t have room for error, then a consultant will be worth it.
May inexperienced campaign managers unknowingly end up wasting budget by targeting keywords that are too broad, not setting up tracking correctly, and starting with a sub-par structure. A consultant, like ADdictive, will make sure to avoid these common mistakes.
At ADdictive, we offer no long-term contracts with a simple one-month notice period, meaning you have the option to test our service before committing long-term. We offer this because we are confident you’ll get value from our service. When you do well, we do well.

We start with an in-depth analysis of your business, target audience, and competitors. Based on this research, we develop a customised digital marketing strategy that focuses on achieving your specific goals, whether that’s increasing brand awareness, generating leads, or boosting sales.

It depends on what you’ve already got set up. If you’ve got accounts with a basic setup in place, initial data can begin flowing almost immediately. If we need to help you set up an account from scratch, this can take anything from a few hours to a few days.
Once your campaigns are live, optimisation can take a few weeks to become highly efficient. Usually, search campaigns can show performance improvements within the first month. A more complex strategy that includes display and remarketing might require three months or more to really stabilise.
In the short term, you might see normal fluctuations. Performance usually becomes sustainable when making disciplined refinements and avoiding knee-jerk changes.

At ADdictive Digital, we mostly consult on Google Ads as our primary platform. Our main focus is Google Search Ads, but we can also assist dispaly, remarketing, and YouTube ads.
We also offer Microsoft Ads as an additional channel to make sure your search activities cover users on Bing. We are also an extremely capable Paid Social Media consultancy that can help with platforms such as Facebook, Instagram, LinkedIn, and more.
A good PPC consultancy, like ADdictive, should have the ability to assist you across multiple platforms at once, leveraging the full marketing funnel to drive results.

Sure, a lot of PPC consultancies, like ADdictive, will gladly audit and restructure underperforming PPC accounts to improve performance.
We often find the largest gains can be found by simply correcting tracking errors, tightening keyword targeting, consolidating campaign structure, and aligning ad copy with user intent.

Reach out to us if you’d like an audit of your PPC accounts, and we’ll be able to give you an honest assessment of whether a few tweaks might improve performance enough, or whether a full rebuild would benefit you more.

Yes, and no. You will need a sufficient budget to make an impact in most competitive PPC auctions. That said, in markets with lower competition, a small budget might perform well enough.
The key is to set realistic expectations when deciding on your budget. A good way to determine if your budget will work well is to look at your average return on a sale. If it’s higher, a larger budget will usually work better since your competitors would be willing to spend a larger chunk of their revenue on marketing. Search volume is also a good indicator of budget requirements. If there are more searches for your product, small budgets could perform well.

In the simplest terms, SEO is organic traffic won over a long time by implementing best practices that search engines value. Pay-per-click is more of a pay-to-play system, where you can expect immediate visibility.

Hiring a PPC consultant is usually the best strategy if your business is hungry for sales and doesn’t have time to wait for a strategy that might or might not return an investment. A SEO consultant is good for businesses that don’t require an immediate sales injection and would like to slowly build their presence online.

Most growth-focused businesses start with a PPC strategy and then use SEO as a slow burner to eventually reduce their paid advertising cost burden. At ADdictive Digital, we can assist you with both.

A good PPC consultant, like ADdictive, will work with you to decide what success looks like. They will then work towards key performance indicators agreed before going live to meet your business needs.
For lead generation, cost per lead is usually a good start; a good PPC consultant will work with you to maximise sales and revenue. Impressions and clicks should always be treated as secondary metrics. A consultant who wants to be measured on impressions and clicks is usually not worth the fee they charge. A good consultant should align reporting with commercial outcomes rather than platform-centric numbers.

It depends on what you require and your internal resources. A freelance consultant can sometimes be very specialised and won’t necessarily come with the ability to cover creative, copy, web design, and other services that you might require.
Agencies might offer other services, such as design, development, and PPC management as a package; this could increase cost if multiple agency resources need to be involved long-term.
At ADdictive, we offer the best of both worlds. With our extensive partner network, we can bring in highly skilled professionals to fill gaps in design, development, and more. With our approach, each person who gets involved is a specialist and will only be a cost burden for the duration of their involvement.

Definitely! At ADdictive, we recommend getting our consultancy involved in your landing pages. Traffic quality is only part of a successful campaign. Without a conversion-ready landing page, no amount of PPC account optimisation can drive success on its own. It is in any good PPC consultant’s best interest to get involved with aligning messaging, optimising page speed, and helping clients clarify call to actions and maximise user experience. Improvements here often produce stronger results than bid changes alone.

Generating traffic that has little to no commercial intent is one of the most common errors campaign managers make when deciding to target keywords. Another is not implementing negative keywords properly, leading to irrelevant or lost clicks. Ineffective tracking is also a major issue. Without consistent and accurate conversion data, campaigns will never truly optimise efficiently.
Many accounts also suffer from fragmented structure, weak ad testing, and insufficient data analysis discipline.

That would have been great for both clients and PPC consultants alike. But unfortunately, it’s not possible. No reputable consultant will ever guarantee specific outcomes. There are too many factors that play a role in the success of a PPC campaign.
What a good consultant should guarantee is a well-thought-out process, true transparency, and a professional management strategy built on real data.

A lot of consultants operate on rolling agreements with a specific notice period. At ADdictive, we feel that trust and results should underpin the relationship, not a restrictive contract. As a result, if our clients are happy with the results we deliver and they feel it’s a profitable venture, they generally stick around long term. This makes long contracts unnecessary. We do, however, offer discounts for longer contracts, as this shows the client is committed to allowing us to put in a long-term effort.

Warning signs include steadily rising cost per lead, declining conversion rates, inconsistent reporting, poor lead quality, or lack of strategic direction.
If you’re using an agency or a PPC consultant, look out for discussions where the primary focus becomes clicks and impressions rather than revenue and genuine profitability. This could be a sign that your PPC partner is failing and trying to cover up performance issues.
An independent audit can quickly clarify whether improvement potential exists.

Yes. PPC does not work well in isolation. When including your PPC strategy in your overall marketing strategy, you have the opportunity to pair this with channels that supercharge results. This includes brand positioning, sales process efficiency, CRM follow-up systems, and landing page clarity. A strong PPC consultant considers the full acquisition funnel, not just the ad account.