Paid Social Agency in Manchester, United Kingdom
We’re ADdictive Digital, a professional social media agency in Manchester. Our team specialises in paid advertising on various social media channels, including Facebook, Instagram, Twitter, and LinkedIn. We can help you achieve your paid social goals in Manchester and beyond.
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The Story So Far
The Story So Far
💷 £16M+
Media Spend Managed
🚀 1.2M+
Sales Leads Generated
📈 81,000+
Products Sold
Thousands of customers in Manchester and beyond are ready to buy what you sell on social media platforms like Facebook, Instagram and more.
Addictive works with many clients based in and around Manchester and offer flexible retainers works towards your key performance indicators and ensures that every pound you invest in Paid Social Advertising is carefully managed to generate actual revenue for your business.
On average, our clients see a 60% increase in sales within the first three months of running paid social advertising.
Target the right people at the right time
Target specific interests and audiences, ensuring your ads are shown to users who are most likely to buy your producst.
Measurable results focused on profit
Get instant visibility on social media platforms like Facebook, ideal for businesses looking for fast and measurable results.
Your advertising grows with your business
Paid social advertising can work with almost any budget size, and can be easily be increased any time to further grow your business on social.
The Cost of a Paid Social Agency in Manchester
Paid social campaigns often follow a similar pricing model to PPC, using either a fixed retainer or a percentage of ad spend (usually 10-20%). At ADdictive, we typically charge a retainer or 10% of your social media ad spend, whichever is higher. For larger budgets, we’re open to customising agreements that suit your business goals.
Costs for paid social advertising depend on platform selection, industry competitiveness, and campaign objectives. Running successful paid social campaigns requires regular optimisation and understanding of each platform’s unique audience. We recommend a minimum three-month commitment for optimal results, although our standard agreements operate on a 30-day notice period.
Ideal for small businesses or startups with limited budgets looking to grow their brand awareness.
Campaign Setup & Audience Targeting: The basic setup includes audience research to identify relevant demographics and interest-based targeting.
Ad Copy & Image Selection: Simple ad copywriting and image selection tailored to engage your audience.
Bid Management: Monitoring ad spending to keep costs under control while maintaining audience reach.
Platform Targeting Setup: Initial setup of ad placements on Facebook and Instagram (or one platform of your choice) to reach the right audience segments.
Basic Reporting: Monthly reports covering essential metrics such as impressions, reach, engagement, and cost-per-click (CPC).
Cost Range: £2000+/month or 10% of media spend (whichever is higher)
Our digital marketing strategies are designed to increase your online visibility, drive more targeted traffic to your website, and convert that traffic into leads or sales. We use a mix of SEO, PPC, content marketing, and social media management to boost your brand’s presence across all relevant digital channels.
Suited for businesses looking to expand brand reach and drive conversions through more sophisticated targeting and optimisation.
Advanced Audience Research & Segmentation: In-depth analysis, including interest, behavioural, and competitor-based targeting for more qualified leads.
Ad Copy & A/B Testing: Creation of multiple ad variants to optimise engagement and conversion rates.
Bid Management & Optimisation: Regular adjustments to bids and budgets based on performance, maximising cost efficiency.
Enhanced Creative Strategy: Custom image or video assets to improve click-through rates and ad performance.
Retargeting Campaigns: Set up of retargeting ads to re-engage past visitors and drive conversions.
Detailed Monthly Reporting & Analytics: Reports covering key metrics, conversion tracking, and ROI analysis to assess performance.
Cost Range: £4000+/month or 10% of media spend (whichever is higher)
Designed for larger companies or those in highly competitive industries that need a comprehensive, data-driven approach to social media advertising.
- Custom Paid Social Strategy & Campaign Management: A strategic, goal-oriented plan across multiple social platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter/X).
- Advanced Creative Design: Development of unique, highly targeted ad creatives (including high-quality images, videos, and interactive content) to boost engagement.
- Sophisticated Audience Targeting & Segmentation: Use AI tools and platform insights for precise audience segmentation, with real-time adjustments to reach ideal customers.
- Cross-Platform Campaigns: Optimised campaigns across various social platforms to expand brand reach and diversify lead sources.
- Conversion Rate Optimisation (CRO): Ongoing testing of creative elements, audience segments, and landing pages to improve conversion rates.
- Competitor Analysis & Market Insights: Continuous tracking of competitor strategies to maintain a competitive edge.
- In-Depth Custom Reporting & Analytics: Detailed, tailored reports focusing on KPIs such as cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (LTV).
Cost Range: £6000+/month or 10% of media spend (whichever is higher)
Paid Social Advertising Works
The Numbers Speak For Themselves
The estimated average return on investment on Paid Social Ads is at around 250%. With a good agency partner on your side, your business can grow at stagering rates. ADdictive has a history of success with Paid Social and more.
Our Reviews
"Derick is currently running our paid social campaigns for Love Energy Savings, and other brands in the group. He's helped us crack that channel, and grow our customer base."
Head of Paid Media
@ Love Energy Savings
Jack Small
"We struggled with online visibility and were hesitant due to past bad experiences with agencies. But ADdictive were transparent and delivered results fast."
Marketing Director
@ Beat Your Debt
Samantha Davis
"Derick's team streamlined everything—PPC, SEO, social media. We saw significant traffic and sales growth in just a few months."
Chief Executive Officer
@ Step One Pensions
Why Choose a Paid Social Agency in Manchester?
In recent years, Manchester has emerged as a powerhouse in the digital and tech landscape of the United Kingdom, often hailed as the nation’s top city for innovation and technology. With its rich industrial heritage and dynamic economy, Manchester boasts a vibrant ecosystem of over 10,000 digital and tech businesses.
This city is not just a breeding ground for startups and SMEs; it also benefits from a robust educational framework, with esteemed universities producing skilled graduates ready to tackle digital marketing challenges.
Facebook & Instagram Ads
Reach your customers when they need you most. With Facebook and Instagram ads, you can target specific audiences actively searching for services like yours.
LinkedIn and Twiter Ads
Reach professionals and thought leaders by running targeted ads on LinkedIn and Twitter. These platforms are great for B2B sales leads and brand awareness.
Audiences & Remarketing
Make more of your website traffic and data by using remarketing to retarget people who have previously shown interest in your product or service.
Paid Social Audits & Consultancy
If you're struggling to make your in-house Paid Social strategy work, we can audit your accounts and provide ongoing support to help improve performance.
What is Paid Social?
How Paid Social Works:
Advertisers Target Audiences: In paid social, advertisers target specific audiences based on demographics, interests, behaviours, or other criteria relevant to their business. For example, a sports shoe company might target users interested in fitness, running, or athletic apparel.
Ad Placement: These ads appear within users’ social feeds, stories, or other ad placements across platforms like Facebook, Instagram, or LinkedIn. They’re typically labelled as “Sponsored” or “Ad” and seamlessly blend with organic content.
Cost Per Click (CPC): Similar to other platforms, advertisers are charged a certain amount each time someone clicks on their ad. This cost, known as Cost Per Click (CPC), can vary depending on audience targeting and ad space competition.
Ad Auction: Ad placement is determined through an auction process that evaluates both the ad’s bid amount and relevance. Ads with higher engagement potential and relevance, combined with competitive bids, have a better chance of appearing prominently in users’ feeds.
Tracking and Optimization: Advertisers can monitor the performance of their paid social campaigns, tracking metrics like click-through rates, conversions, and return on ad spend (ROAS). Using this data, they can fine-tune their campaigns by adjusting targeting, creative content, and bidding strategies to improve results over time.
Benefits of Paid Social Advertising:
Immediate Results: Need fast engagement? Unlike organic strategies, which take time to build, paid social advertising delivers immediate visibility, driving traffic to your content as soon as your campaign goes live. This gives your brand a quick boost in awareness, leads, and conversions.
Targeted Audience: Connect with your ideal audience at the right time. Paid social allows you to target ads based on demographics, interests, behaviours, location, and even the time of day. This ensures that your content reaches the most relevant users—whether scrolling through social media on their morning commute or relaxing in the evening.
Budget Control: Worried about costs? With paid social, you have complete control over your budget. Set daily or campaign spending limits to stay within your comfort zone while still maximising your ad’s reach and return on investment.
Measurable Results: Track your campaign performance in real time. Paid social platforms provide detailed analytics, allowing you to monitor key metrics like engagement, clicks, conversions, and return on ad spend (ROAS). This data empowers you to quickly adjust and optimize your campaigns for maximum effectiveness.
Common Paid Social Platforms:
Facebook Ads: One of the most widely used paid social platforms, advertisers can target users based on demographics, interests, behaviours, and connections. Ads can appear in users’ feeds, stories, or on Facebook’s Audience Network.
Instagram Ads: As part of Facebook’s ad platform, Instagram allows advertisers to reach a highly engaged audience through image and video ads in the feed, stories, and the Explore page. Instagram’s visually driven platform is ideal for brands with strong visual content.
LinkedIn Ads: Focused on a professional audience, LinkedIn allows advertisers to target users based on job title, industry, company size, and more. It’s particularly effective for B2B marketing and recruitment efforts.
TikTok Ads: TikTok offers a highly engaging platform for advertisers to reach younger audiences with creative video content. Brands can use in-feed ads, branded hashtags, and challenges to connect with users in a dynamic, entertaining format.
Twitter Ads: Twitter allows advertisers to promote tweets, accounts, or trends, targeting users based on interests, keywords, and demographics. It’s a great platform for real-time engagement and conversations.
Pinterest Ads: Pinterest Ads allow brands to promote pins to a visually focused audience, targeting users based on their interests and search behaviour. It’s especially effective for lifestyle, DIY, fashion, and home decor brands.
Snapchat Ads: Snapchat offers various ad formats, including Snap Ads, Story Ads, and AR Lenses, to engage its younger user base with creative, interactive content. Brands can target users based on demographics and interests to increase awareness and drive conversions.
Schedule A Free Strategy Call
About Derick Turner
Digital Marketing Consultant, focused on large scale Lead Generation activities across multiple channels. Currently I am the owner of ADdictive Digital, a full service digital marketing agency based on Manchester, United Kingdom. I work with businesses of all sizes and my passion is to see my clients grow to their full digital potential.
Visit us in Manchester
We’d love to meet with you. Why not come over for a coffee or a pint so we can talk about growing your business.
Or better yet, we can come to you. Whatever fits your needs best.
Our Address
No. 1, Spinningfields, Manchester
M3 3EB, United Kingdom
